SEO

Being findable where it counts

For a local business, most useful search traffic is people nearby looking for what you do right now. That is a different problem from ranking nationally, and it is a more winnable one.

Built in, not bolted on

Site structure that search engines can follow, page titles and descriptions written per page rather than duplicated, headings in a sensible order, and pages that load fast enough to not be penalised.

Every service and every project gets its own page with its own metadata, because a single page trying to rank for everything ranks for nothing.

Local signals

Consistent business name, address and phone details, location wording that reads naturally rather than stuffed, and structured data so search engines can identify what kind of business you are and where you operate.

What I will not promise

Nobody can guarantee a position in search results, and anyone who does is either guessing or misleading you. What I can do is make sure nothing about the site is holding you back, and that the pages you want found actually exist.