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Product pages, carts and checkout flows built to remove friction between someone wanting your product and actually buying it.
Most online stores do not lose sales because the product is wrong. They lose them because something between wanting the product and paying for it got in the way.
Product pages that do not answer the obvious question. Shipping cost revealed at the last step. A checkout that asks for an account before it asks for a card. Search that returns nothing for a product you definitely stock.
I go through the whole path as a customer would, on a phone, and fix what gets in the way.
Product pages with real photography, clear pricing and the details people actually ask about before buying. Collections and filtering that match how your customers think about your range. A cart and checkout with as few steps as the payment processor allows.
Analytics set up so you can see where people drop out, not just how many visited. Once there is real traffic, the drop-off points tell you what to fix next, and that is usually worth more than a redesign.
Tell me what you are trying to do and I will tell you honestly whether this is the right fit.
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